Whiteflies
Tiny white moth-like insects, 1 to 2 mm long, that lift in a small cloud when you brush the foliage. Nymphs are flat translucent scales pasted to the underside of coleus's heart-shaped leaves. Both stages cluster on lower foliage, where humidity stays highest.
Lower leaves yellow and drop, and a sticky honeydew coats the leaves below the infestation. Sooty black mold follows, masking the variegated color patterns that make coleus worth growing. Heavy populations stunt the plant and can kill smaller specimens in a single season.
Yellow sticky traps plus soap spray, weekly for 3 weeks
Stake 2 or 3 yellow sticky traps (Trappify, about ten dollars for 20) just above the canopy to catch flying adults.
Spray ready-to-use insecticidal soap on the underside of every leaf at dusk, focusing on the lower third of the plant.
Repeat the soap spray every 5 days for 3 weeks to break the lifecycle. Coleus's soft leaves tolerate soap well but rinse the foliage the next morning to keep color saturation.
Horticultural oil for heavy infestations
When sticky traps fill within 2 days, spray Bonide All Seasons Horticultural Oil (about ten dollars) on every leaf surface in the evening. Coleus's thin leaves can burn in midday sun after an oil application, so apply after the heat of the day. Repeat every 7 days for 3 weeks.